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Full Name (in pinyin)| | Yinqin Wang| English Brand (optional)| | | IDENTITY Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2
Programme| Business Operations
Module Code| EAP105
Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Distribution Deadline| 22 October 2012 before twenty: 00| EAP Tutor's Name| Jacqueline Banki| Final Expression Count| 1057
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Compare and contrast the marketing plans of Li Ning domestically and internationally
With Chinese language economy expanding rapidly the past few years and the huge success of 2008 Beijing Olympics, China sportswear industry has appeared a blooming scene. Not only the mighty foreign brands such as Nike and Nike win the favor of Chinese persons, which had taken 10. five per cent and six. 9% of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta as well occupy significant market share (China Daily, 2012). Li Ning, the Chinese language domestic sportswear brand which usually bears the name of renowned China gymnastic sportsman Li Ning, acts a respected role in Chinese sportswear market. Just secondly to Adidas, Li Ning offers 7. 2% market share and keeps broadening (China Daily, 2012). Unsatisfied with its tremendous domestic achievement, Li Ning strives for much more enormous level and fuses its goal to international market since 2011. Notably, on the one hand, the domestic sales strategies of Li Ning, just like opening and streamlining many retail stores, happen to be somehow pretty many from the international strategies just like using web commerce approach. Alternatively, the strategies domestically and internationally likewise share a lot of similarities like attaching importance to marketing. The emphasis of this dissertation is to compare and contrasts the domestic and worldwide marketing strategies of Li Ning. Although to some extent few of these kinds of strategies are alike, Li Ning has largely adopted diverse methods domestically and internationally.
To start with, there are some commonalities between the industry strategies of Li Ning locally and internationally, such as investing more in branding to cultivate the long-term competition. Specifically, both domestic and...
Ad Grow older (2011). Cina 's Li-Ning Takes on Nike, Adidas With U. S i9000. E-Commerce Internet site. В[online]В New You are able to: Ad Era. Available via: http://adage.com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 March 2012)
Brandchannel (2012). Birmingham 2012: Achievement as Li-Ning 'Makes an alteration ' in Olympics Technique. [online] Ny: brandchannel. Available from: http://www.brandchannel.com/home/post/2012/08/13/London-2012-Li-Ning-081312.aspx. (Accessed: doze October 2012)
China Daily (2011). Li Ning desires business to slow. [online] Beijing: Cina Daily. Available from: http://www.chinadaily.com.cn/bizchina/2011-01/18/content_11874065.htm. (Accessed: 12 October 2012)
China Daily (2012). China 's sportswear brands health professional Olympics hangover. [online] Beijing: China Daily. Available from: http://www.chinadaily.com.cn/business/londongames/2012-07/02/content_15542591.htm. (Accessed: 12 August 2012)
Voight, J. (2012). Video Can be Lifeblood of Li-Ning is actually 'New Cina ' Sneaker Launch. [online] Charlotte: ClickZ. Available from: http://www.clickz.com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch. (Accessed: 12 August 2012)
Warc (2011). Li-Ning plans global push. [online] London: Warc. Available coming from: http://www.warc.com/Content/News/Li-Ning_plans_global_push.content?ID=e7907838-2cd7-4859-ae44-f1695abdbd52&q. ( Accessed: 12 October 2012)
Wang, W. (2012). Li Ning rejoins race in children is wear marketplace. [online] Beijing: China Daily. Available from: http://www.chinadaily.com.cn/business/2012-05/12/content_15276320.htm. (Accessed: 12 October 2012)
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