Problem: Kikkoman Company has been developing for 17 generations. The important thing market pertaining to corporation is Japan and it is very condensed and mature. The future challenge for business is to decrease dependence via domestic industry and shift worldwide. Symptoms:
-Market in Japan can be mature and declining
-Company's US production facilities is the most powerful outside the The japanese -US marketplace grows approx 10% yearly
- Asian foods are becoming more and more popular in america food market
1 . Company's market could be expanded simply by producing various other oriental food products PROS:
+ Very high potential market & unlimited development
+ New customer groupings and market
- Strong competition
- Excessive investments
installment payments on your Company's market could be broadened by starting new regions worldwide and reach clients PROS:
& Very high potential market
& Focus on points what company knows the best
+ Less dependence via domestic industry
- Influence from the local tradition
- Resistant to Asian foods at all in certain regions
three or more. Diversify top to bottom by beginning retail Asian food retailers and eating places carrying Kikkoman brand POSITIVES:
+ Fresh challenge and new encounter
+ Gain from solid Kikkoman company image in Japan and certain parts of US DISADVANTAGES:
- Large uncertainty and risk
- High cultural differences
-- No experience in retail market
Recommendations: Soy spices market is extremely mature in Japan and company should certainly use hold-and-maintain strategy, but in the same time that they could start off open retail stores for market extension. Company could offer products beneath their brands and for wider product range could buy products from external corporations and sell below Kikkoman brand. By choosing third alternative firm can start open new retail Asian food stores and restaurants underneath strong Kikkoman brand name. Around the world Kikkoman will need to make better its positions in mi nombre es sauce industry, because demand is growing speedily.
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