31.08.2019-359 views -Marketing Proposal for
Marketing proposal for Innocent smoothies Introduction
In this assignment I will be examining what Harmless products people buys and what cool product will sell in the current market today. I will be obtaining this out by looking on the research I have did in the last task. Getting a new product is determined by the target market, economy on the globe and the value. This is then followed by the fee and completion of the product. The aim is to to produce new product that sells and in addition rivals some other product out that is related in the customer market. A final aim is always to also make the product fit into the Faithful portfolio and ethics. The first thing any company really does before liberating a product or think about mass producing a product is work out that will be buying that. This means they have to research what target audience they wish to sell to, this will indicate looking at certain areas just like age, interests and gross income. The research I had was group based me and my personal other group members based our analysis on requesting one hundred unique people questions relating to their very own daily regimens and expenditures. I found away that the most popular age groups to acquire innocent products are mature the age of 40+, this suggested to me that parents and carers happen to be buying these types of Innocent goods for themselves and children, the reason is , the second well-known age was 13 to 17. Two other important proof I found out was that the preferred pipe size was your family size this was an advantage for me to understand because now I will also be making the new taste in new family sized tubes. The other valuable piece of information I found away from my personal research is that the two preferred flavours persons like to eat/buy are chocolates and blood, knowing this kind of I had to immediately remove the chocolate flavour. I did this because delicious chocolate is not really a healthy nourishing healthy flavour which does not fit into fit into innocents integrity. If innocent added this flavour they may go against their own company integrity. Another reason for what reason Innocent why Innocent are unable to include this flavour is that they will lose existing and probably new customers that purchase Blameless products on the basis of them getting healthy and nutritious. With the aim of keeping in with Innocents ethics I removed the chocolate flavour and changed it together with the third most voted flavour which was pineapple. Product
The new Blameless drink I am manufacturing might be a completely new flavor, however I have to keep simply by Innocent's values and employ completely fully natural, healthier renewable things that will count for a couple of portions of there five a day and provides the body with 15% of GDA fibre. The Products term will be called pineapples and mangos. I've based my own new products brand on the current range in the Innocent company, for example with Innocent's current range of products the name is dependent on what the two flavours that included with it. My item will follow similar trend for most reasons. The first cause is that it will avoid client confusion. Another is that the item will identify itself because an Faithful product to new and existing clients. The ingredients for a carton of smoothie will be 1 ВЅ pressed pineapples, 2 ВЅ crushed mangos and a couple of squeezed grapefruits. The main two ingredients are pineapples and mangos; Faithful only buys fair transact fruits so I can not purchase any fresh fruit from a top street store. The cost of one particular ВЅ pushed fair transact pineapple via Waitrose costs ВЈ1. twelve and the cost of 2 ВЅ crushed mangos is ВЈ1. 00. The whole of the two fruits added together would cost ВЈ2. 10. Even so buying these types of ingredients We went to a high street well-liked supermarket that sells at retail selling price. Innocent get thousands of goods in bulk. Therefore the mango's that I bought for the price tag on ВЈ1. 00 will only cost the company twenty pence and the pineapples that have been bought will cost them approximately 30 pence. This will certainly not mean that they are really buying affordable quality...